Profile
Carlos Loyola
Systems Engineer · Growth & Digital Product
01 · Professional summary
Where business, technology and customers meet.
I’m a Systems Engineer with more than ten years of experience across banking, retail, telecommunications, consulting and digital products. My work sits where business goals, technology and customer experience meet — turning a strategic objective into a product, a process or a system that a team can actually run.
Today I work remotely from Halifax, Nova Scotia for Yape, one of Peru’s largest digital financial platforms, where I lead a multidisciplinary Growth team. Before that I built software as an engineer at Belcorp, spent years implementing and consulting on e-commerce — including seven years in the PrestaShop ecosystem — and taught marketing analytics to professionals across Latin America.
Across those roles the constant has been the same: working with product, technology, data, design and marketing teams to define what matters, measure it, and improve how the work gets done. I’m comfortable in a requirements session, a sprint review, a data model or a stakeholder meeting — and I work fluently in both English and Spanish.
Areas of experience
- Digital Product Management
- Product Ownership
- Digital Customer Experience
- Growth & E-commerce
- Business Process Improvement
- Digital Governance
- Data Analysis
- Agile Delivery
- Technology & Business Transformation
02 · Experience
A career built across the stack — from code to growth.
Leads a multidisciplinary Growth team at a digital financial platform, working across product, marketing, technology, data and customer experience.
17M+
Yape users
1B+
Monthly transactions
Company scale
My contribution
- Led communications for approximately 19 products.
- Implemented behavior-based marketing automation, so messages respond to what users actually do.
- Developed annual user-summary experiences such as Yape Mix.
- Improved process and automation so the team ships communications faster — contributing to an approximately 70% reduction in time-to-market.
GrowthMarketing AutomationDigital ProductTeam Leadership
03 · Skills
A combination, not a keyword list.
Product & Business
08Defining what to build and why it matters to the business.
- Product Management
- Product Ownership
- Business Analysis
- Process Improvement
- Digital Transformation
- Digital Governance
- Customer Experience
- Growth Strategy
Data & Analytics
06Measuring outcomes and learning from user behavior.
- Data Analysis
- Marketing Analytics
- KPI Definition
- Performance Measurement
- Customer Behavior Analysis
- Experimentation / Optimization
Technology
07Understanding — and building — how it actually works.
- Software Engineering
- Business Systems
- E-commerce Platforms
- APIs
- Automation
- Web Technologies
- Technical Project Management
Ways of Working
06Getting cross-functional teams to deliver together.
- Agile
- Scrum
- Kanban
- Cross-functional Collaboration
- Stakeholder Management
- Team Leadership
Languages
Spanish
Native
English
Professional · bilingual working environment
04 · Certifications & education
Foundations.
BEng, Systems Engineering
Add university · Add year
Certified ScrumMaster (CSM)
Scrum Alliance · Add year
Add certification or course
Add issuer · Add year
05 · Teaching & knowledge sharing
Explaining it is part of the job.
~35
students
3
countries
Instructor — Marketing Analyst course
Taught a Marketing Analyst course online to around 35 professionals across three countries, translating analytics practice into skills students could apply at work.
Online · students in Peru, Bolivia and Ecuador
- — Approximately 35 students across Peru, Bolivia and Ecuador.
- — Course focused on marketing analytics and professional development.
- — Add institution name